Pratthanadee Website
For over 25 years, Pratthanadee has empowered women and girls in Thailand through life-changing education, mentorship, and career guidance. They have reached over 45,000 individuals, increasing the income of over 90% of the women they've supported.
It was with a profound sense of trust and mutual respect that we partnered with Pratthanadee. Our goal was to help them craft a platform that would expand their reach and enable their remarkable organization to effectively communicate its mission to partners and donors.
Challenges
Like many non-profits, Pratthanadee's focus rightfully remained on the people they serve rather than the technology that supports them. Their previous website had become outdated, difficult to update, and increasingly unreliable to host — limiting their ability to share stories of impact or reach potential donors.
At its heart, this was a matter of trust: finding a partner who understood both the sensitivity of their mission and the importance of clear, transparent communication. For organizations like Pratthanadee, every message, image, and number shared online plays a vital role in building the confidence of donors, partners, and the communities they serve.
Infonomic's Approach
Infonomic partnered closely with the Pratthanadee team to create a new digital foundation — one that truly reflects the strength, warmth, and integrity of their mission.
We began with careful listening: understanding their history, goals, and the human stories that define their work. From there, we guided a full transformation — from refreshed branding and messaging to the design and development of a modern, secure, and easy-to-manage website.
Although much of their original content was unstructured and stored in an outdated system, we were able to recover and preserve over 20 years of online history. The new site integrates seamlessly with PayPal for donations and MailerLite for mailing-list management, while maintaining a clean and intuitive UX that invites visitors to learn, support, and engage.
A Great Partner for our Mission— Enrique Cuan - Founder, Pratthanadee FoundationInfonomic's understanding of our mission and equal commitment in support of women an girls made them an ideal partner for our rebranding and the relaunch of the Pratthanadee website . We feel very lucky to have found such a helpful organization.
Impact
Today, Pratthanadee’s website ranks first in Google search results among NGOs supporting women and girls in Thailand — and among the leading results across Southeast Asia. The platform now serves as a clear, confident expression of their mission and measurable impact.
Internally, the new system has reduced administrative workload, enabling the team to focus more on their core work while streamlining their communcation and story telling activities. Externally, it provides a transparent, engaging channel for outreach, helping the foundation connect with individual donors, high-net-worth supporters, and institutional partners worldwide.
It remains one of our most meaningful collaborations — built on trust, shared purpose, and the belief that when women and girls thrive, we all thrive.
You can read more about why it's so important to support disadvantaged women and girls on the Prattahandee website in an article titled Why Women and Girls? .